In August, the airline launched the first-ever LEGO passenger safety video, inspired by the movie franchise. Superman with both product placement in the film, and a logo-themed jet, reteams with the Burbank lot on the Lego sequel. Turkish Airlines, which partnered with Warner Bros. McDonald’s launches its global Happy Meal program with more than 14 themed premiums in over 100 countries and 36K restaurant locations, reaching more than 65M customers per day, plus TV and online support. Below is their “Awesome” Late Payment Forgiveness Discover It spot: Watch the spot:ĭiscover Card, marking its first-ever film partnership, takes a trip to Apocalypseburg with a custom-animated spot featuring the minifigure warrior, Lucy. and Western Europe with extensive retail support. The global partnership boasts a branded sticker prize campaign on more than 300 million bananas in the U.S. Watch the time lapse video below of how they built this hunk of truck:Ĭhiquita Brands International, meanwhile, is touting the big-screen debut of the character Banarnar-a bright yellow, LEGO brick-built banana-with a clever digital spot. Chevrolet will also air a custom-animated TV spot taking promotional tie-ins to a whole new level. 19. North American International Auto Show on its way to the sequel’s Feb. Discovery Q4 Hit By Soft Advertising, Strike Impact "We Have An Attack Plan For 2024" - David ZaslavĬampaign highlights include a one-of-a-kind, life-size touring Chevy Silverado built from 334,544 LEGO brick which made its first appearance at the Jan.
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